Interning

Wow! So much can happen in a matter of days. I've been emailing my resume to hundreds of agencies and have heard from all but... none. Then, to my surprise, I recall a family friend who has connections in the industry. A few days later, I've landed an internship at a major entertainment advertising agency and I'm working on copy for a hit TV show.

What it really comes down to in this city, no matter how amazing you are (and believe me, I am incredible), it's all about who you know.

Now you may be asking yourself, why copy? I thought she wanted to be an art director? I do. Or, I did? It isn't like that decision was put in stone. I was always under the impression that I'd find myself in college. Or, at least find my career path. Now, I find myself still figuring that out.

I know I'm a phenomenal writer, but I also love art. Then I ask myself, are graphic arts for me? Do I have the patience? Or is copywriting more of my creative forte? Could I be a copywriter with the eye of an art director? Two-for-one special, people.

Fruit is Getting Fishy.

I saw this ad today on Creativity's Top 5. It was done by TBWA, Norway for Smartfish Omega 3 Fruit Juices.

Did Erik and Robin drop some acid before designing the campaign for this ad? I'll give it to them, this ad definitely grasps your attention, and the art work is something you don't see every day within advertising (or maybe I just need to start paying more attention to ads overseas), but I'm not certain I'm persuaded to go out and indulge in this delicious sounding product (fish & fruit? *gags*)... I'm sure most people understand the benefits of Omega 3, which can be found in fish, but I'm not sure these ads accurately portray that... I love the colors and the illustrations, they're so obscure; and I'm interested to see how this campaign pans out.