Interning

Wow! So much can happen in a matter of days. I've been emailing my resume to hundreds of agencies and have heard from all but... none. Then, to my surprise, I recall a family friend who has connections in the industry. A few days later, I've landed an internship at a major entertainment advertising agency and I'm working on copy for a hit TV show.

What it really comes down to in this city, no matter how amazing you are (and believe me, I am incredible), it's all about who you know.

Now you may be asking yourself, why copy? I thought she wanted to be an art director? I do. Or, I did? It isn't like that decision was put in stone. I was always under the impression that I'd find myself in college. Or, at least find my career path. Now, I find myself still figuring that out.

I know I'm a phenomenal writer, but I also love art. Then I ask myself, are graphic arts for me? Do I have the patience? Or is copywriting more of my creative forte? Could I be a copywriter with the eye of an art director? Two-for-one special, people.

The Intern Race

I'm in the process of applying for an internship this summer. It's more tedious and draining than I thought it would be.

I made a list of about 50 different agencies and I've typed up cover letters specific to each one of them.

As of today, I've "applied" to 25 different agencies. *crosses fingers* I'm no where near done, however. After I'm done sending out my cover letter and resume, comes the seemingly never ending list of follow-up calls to be made. I'm excited though! It's going to take persistence and patience, but as long as I get an internship somewhere (which I don't doubt that I will), it will be well worth the effort.

"Encourage innovation. Change is our lifeblood, stagnation our death knell." - David Ogilvy

ME on Advertising

For those of you who are keen on the world of advertising, the significance of this book to the title of my blog will be clear. Seeing as how this blog will be dedicated to advertising as is Ogilvy and his book, I thought it to be a fitting title.

I'm in my third year of college and my first semester at San Jose State University as an Advertising major. I'm a newbie in the ad world and I've yet to get the chance to read it. With the semester coming to a close, however, my first priority over winter break, is to read this book and get its concepts underneath my belt.

I had to create a blog to post a few video blogs on for my final project in my MCOM63 [New Media] class; I figured it would be a great start in focusing not only this blog, but also my academic and business career towards a passion for advertising. I plan on posting about ads that I think are fantastic, ads that are a disgrace, and other miscellaneous advertising type things.

I'm an aspiring art director and really hoping to get into an agency during Summer 2009 for an internship.I've made a list of quite a few agencies and I'm working on getting my portfolio together and a cover letter out. Wish me luck!