Ogilvy's Leadership Principles

I just finished chapter 4 of Ogilvy's book, Ogilvy on Advertising, covering his tips on how to run an agency. I came across a few principles and quotes about leadership and what makes a good leader. I thought it would be a nice addition to this blog.

Great leaders...
almost always exude self-confidence (p. 51)
are always fanatically committed to their jobs
are decisive
are curiously complicated

The most effective leader is one who satisfies the psychological needs of his followers (p. 52).

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it (p. 51).

And last but not least:
"The man who said the wisest things about leadership was Field Marshal Montgomery:

'The leader must have infectious optimism, and the determination to persevere in the face of difficulties. He must also radiate confidence, even when he himself is not too certain of the outcome.'" (p. 53)