What's Happening Now

I just saw this commercial for the first time last week, and I must say... stats and things like this always impress me. It would definitely be interesting to see the research put in to making this ad. Research is definitely not my thing, so props to the team at Goodby Silverstein.

It was funny, I asked a friend if he knew what this ad was for without seeing the brand's logo at the end. He said he had no clue. School has done me some good. I knew right away by their use of yellow, black, and the word "now" that it was an ad for Sprint.